Modern supply chains have reached an unprecedented and rather extraordinary level of complexity. The increasing digitization of the physical world, in conjunction with the innovation of IoT technology and sophisticated personality-based targeted marketing techniques, has created an ecosystem where consumer markets are instantaneously accessible, adaptable, and trackable. While there is an enormous potential for profit on the side of businesses, increases in demand have made the maintenance of a linearly structured supply chain unfeasible, especially when it is no longer strictly defined by its transition from raw material to final product. Moreover, consumers, businesses and suppliers now form a multi-dimensional conglomerate that ranges beyond specific industry-domains, population demographics, and national borders. These dynamics have outlined the vulnerability of our existing supply chains.

The year 2022 is just around the corner, ready to hit marketers with a number of expected and unexpected digital trends that will set the landscape for the future of digital marketing. And even in the year 2021, among all the hassle, we still managed to witness a lot of changes including- the rise of TikTok among Gen Z users, the fluctuation in the NFTs and cryptocurrency market became the center of discussion among the future of finance. On the top, Google announced that it would phase out the third-party cookies by the year 2023, leaving many marketers and digital marketing service providers wondering how they will navigate their channels to reach out to target customers. In short, there are a lot of changes and developments in the world of digital marketing techniques that will directly impact the way we engage and communicate with our audience. To help you understand all the changes that are about to unfold in the new year, we have broken down the top 8 digital marketing techniques to be aware of in 2022.

When most people think of Artificial Intelligence (AI) they probably think about their Amazon's Alexa, self-driving cars or Apple's Siri. However, AI can help be used for many other functions, including marketing and construction. Home builders and developers can incorporate AI in their marketing and construction efforts to impact growth in business and employee retention. The benefits of AI include improving efficiency in the workplace, solving complex problems, and even freeing up your time. Many businesses use AI-related machines or bots and other technologies today so they can use their time more wisely.

The pharmaceutical industry is set to greatly benefit from the use of artificial intelligence (AI), due to its wide range of applications. Sydney Tierney discusses how machine learning can enhance marketing, manufacturing and drug trials. Artificial intelligence (AI) can be applied to nearly every aspect of the pharmaceutical and healthcare industry, to enhance data processing. Adopting the technology will reveal the astonishing potential of the healthcare sector, with success rates flying higher than ever before – especially in the research and development of crucial, life-changing drugs. AI works as a machine learning system, continuously responding and analysing data, which allows researchers to collect information effectively.

Get the latest in healthcare leadership, news, and innovation. There's never been a more exciting time to be in the digital healthcare space than right now. With the explosion of content capabilities, endless social opportunities and underpriced attention in so many platforms – there's a huge amount to be excited about. Health technologies encompass all the devices, medicines, vaccines, procedures and systems designed to streamline healthcare operations, lower costs and enhance quality of care. Artificial intelligence (AI), blockchain, voice search, chatbots and virtual reality (VR) are among the most promising health technologies in 2019.

Artificial Intelligence (AI) is becoming more prevalent as a component of marketing technology solutions. These technologies are being used more than ever to enable revenue performance and customer engagement in achieving business goals. There's no doubt that AI will change the way marketing works in the future, and if you're doing a job that could be automated then you need to think about the future, now.

Mobile marketing SEO techniques will be particularly important in 2017 with Google's recent announcements about the mobile index and AMP. We have seen huge increases in AMP smartphone traffic since September 2016 when Google rolled AMPs out beyond Google News. AMPs are targeted at publishers, but should be considered by businesses with an active blog too in my opinion.

Mobile marketing SEO techniques will be particularly important in 2017 with Google's recent announcements about the mobile index and AMP. We have seen huge increases in AMP smartphone traffic since September 2016 when Google rolled AMPs out beyond Google News. AMPs are targeted at publishers, but should be considered by businesses with an active blog too in my opinion.